I thought that with the release of the new Yogi Bear movie, I’d publish this post for a little twist. The Longaberger Company manufactures handcrafted lifestyle products like wooden baskets and fabric products. A perfect symbol of their hard work can be seen even before you enter their building’s lobby floor. Shaped like a huge picnic basket, their headquarters in Newark, Ohio is a prime example of sculptural application in architecture. There are many examples of large-scale sculptures all over the world by commercial or private artists.
I heard that an advertisement for an Adidas football product was done recreating a football field on an elevated billboard. two players would hang by their sides and play a game of football in side-ways gravity. These types of sculptural applications can be very insightful and lend a smile to you daily dose of sights. It’s a good change from the regular ugly paraphernalia of marketing gurus and sales agents. Embodying what you do through the craft of sculpture is really admirable and a good contribution to the creative influence of others.
When sculpture intertwines with everyday life, that’s when it’s most appreciated. Sculptors and artists take pride in what they do, and what better fulfillment than having people use and live in your artworks. These days, the bar is set higher and higher for creative innovation. Where will our ideas take us in ten or twenty years? I propose holographic sculptures.